About us
Our R&D Approach
Making innovative design requires us to push the limits of technological possibilities. As a group of in-house specialists, we develop and implement computational workflows and new technologies.
Through a mixture of project-based work and standalone research, we make efficient projects, adaptable in the face of change.
Larbi the Craftman
Larbi, an esteemed craftsman, intuitively understands his customers' desires. With years of experience, he crafts pieces that merge tradition with contemporary needs. His work doesn't just reflect skill, but a deep connection to the people he serves, making each creation a testament to dedication and passion.
Meet Our Team
Zoubida, CEO
Founder and master craftswoman, Zoubida is the heart and soul of the company. With an unmatched expertise in all things related to sewing, from traditional Moroccan carpets to garments, she ensures every piece crafted is of unparalleled quality. Her vision and skill set the tone for excellence.
Abdellah, COO
A connoisseur of handcrafts, Abdellah oversees all artisans with a keen eye and steady hand. Boasting an impressive 35 years of experience, he's played a pivotal role in upholding the company's reputation for exquisite craftsmanship. Abdellah's leadership ensures the traditions and quality of yesteryears are blended seamlessly with the innovations of today.